Brand: Palmy food is a fast-growing food product brand. Palmy food specialized in Rice mixes, Masalas, and other savory accompaniments. Before the establishment of Palmy Food, they always chose the best for Their small family members. Now “Palmy food” responsibility has become the most important because their family grows daily; So Palmy food selects carefully what they offer to their clients with exceptional international quality.
Task: Palm food commissioned us to redesign the package of its brand, connected with the implementation of a new marketing strategy. They want to reflect the essence of the brand ( fresh, vibrant, Indian, eco-friendly, personalized, and handcrafted ) through their packages.
Solution: To create a single, recognizable image, the range of 15 SKUs was combined with a common compositional and color scheme. Easy-to-read icons specifying the benefits and features of the product, combined with a simple but beautiful font used for the name, gave the package a strict and at the same time attractive look.
