Introducing the rebranding and packaging design for ALARYA Cosmetics, a luxurious skincare line that combines ancient Egyptian traditions with modern femininity. Our design approach aimed to create a sophisticated and elegant aesthetic that showcases the high-quality products within.
By incorporating illustrations of pharaohs and traditional Egyptian motifs, we pay homage to the brand's heritage while also emphasizing the luxurious and regal quality of the products. The color palette is deliberately feminine, featuring soft pastels and rich jewel tones that evoke a sense of opulence and sophistication.
The packaging design features four distinct bottles for serum, lotion, conditioner, and shampoo products, each with its own unique illustration and design elements. The result is a cohesive and recognizable brand identity that exudes luxury and refinement. This project showcases our ability to balance heritage and modernity, creating a visual language that is both timeless and contemporary.
